Erykah Badu is a powerful creative force who transcends music, film, and fashion. She is renowned for her songwriting, singing, and production skills as well as for her capacity to heal, promote female wellness, challenge oppressive structures, and uphold the values of her Afrocentric and Black Feminist roots. Her imaginative blend of soul, funk, hip-hop, jazz, and gospel has earned her multiple awards and praise since the release of her debut album, Baduizm (1997), continuing through her fifth release, New Amerykah Part Two: Return Of The Ankh (2010), plus every mixtape, soundtrack, single, video, and musical collaboration in between. Forever the innovator, she established a livestream company, revolutionized home concerts, and launched an online exchange called BaduWorldMarket.com—all in response to COVID. Recently, Badu’s cannabis accessory brand, Apple Trees, collaborated with the international cannabis lifestyle brand,Cookies, to introduce That Badu, a premium line of cannabis. Badu's fashion influence has always been a natural extension of her artistry. From her appearances at Fashion Week and the MET Gala to her numerous magazine covers and her capsule collection with luxury brand Marni, Badu’s music, art, healing, and eclectic fashion statements have made her a cultural icon like no other. To fans and followers who may look to her as a leader and a source of inspiration, eagerly awaiting her next release, both in music and in the market, she says, "Don’t follow me; chart your own path."
